When buying or selling on eBay it's important too! It's a short term relationship that can go well or leave you with a feedback black eye rating that takes tons of transactions to erase.
As a professional sales person, I know what I need to do to communicate properly with clients and I know how things can go south with miscommunication.
What works for me is this:
- Do your best to be prompt with your response when a question about your listing comes in.
 - Be polite! Remember, that's your future customer!
 - Answer in a positive way. Make sure your response has a "yes" tone. Even if you can't do something - you can still answer with I wish I could, here's another option, etc.
 - Thank the person who emailed for their email and interest in your item. Do this at the front of your response. Remember, they can buy from someone else.
 - If you're going to be away and can't be timely, don't list items to sell. Wait - you'll be seen as more responsive and get better feedback.
 - Read the question and ask for clarification if you don't understand it or don't know how to respond.
 - BE HONEST. Make sure you don't misrepresent your item.
 - Encourage buyers to send you another question if they need to.
 - Make sure your contact information is correct under your eBay Account.
 - Do not use spam filters that require people to sign up before they can email you.
 - If buying an item, make sure to read the listing completely - your answer might be there.
 - If selling an item, make sure to put enough information in the listing and people won't have to ask a great deal of questions!
 - Have a sense of humor! Most eBayers appreciate it and like fun transactions.
 - Always put yourself in the other's shoes. Do unto others as you would have them do unto you - it still works!
 
This is just a sample of ideas that will help you to communicate with buyers and sellers on eBay. Remember, it's a great place to have fun, meet nice people and make some money!

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